Adventures in Wonderland (Ap– June 5, 1998).Sing Me a Story with Belle (Octo– December 11, 1999).Chip 'n Dale Rescue Rangers (Ap– September 5, 1999).The Little Mermaid (Ap– September 7, 2002).The New Adventures of Winnie the Pooh (Ap– September 1, 2006).101 Dalmatians: The Series (Octo– 2000).Frankenguy and the Professor (Novem– October 6, 2002).Pablo the Little Red Fox (1999 – October 6, 2002).Who, What & Where with Bear Time (Octo2004).Felix and the Flying Machine (2004–2007).‘The ultimate goal will be for the DoodleBops to explode into selective rock concert venues in November, which is a key family entertainment time period,’ Elwood says.Įlwood figures the overall strategy to create a ‘grassroots marketing swell’ has been stepped by about six months thanks to the Playhouse Disney sale, so Cookie Jar has moved the show’s international market debut forward from MIPCOM to MIPTV, and merch will now start rolling out in North America early next year. marketing plans will merge in early summer with the kick-off of a planned live tour throughout North America. And just as Universal Music Canada has signed on to release a full-length DoodleBops album in Canada this summer, Elwood says Cookie Jar is actively negotiating with labels in the U.S. Meanwhile, the music videos will soon debut on Playhouse Disney, and a website featuring games and fun-fact character bios is in the works to roll out on-line in tandem with the series’ TV debut. There’s also talk of organizing a launch event similar to Shimmy Shack, but no details had been confirmed at press time. distribution reach of its educational products arm, High Reach Learning, to send out a new four-song sampler CD to preschools in the States. In the weeks leading up to the Playhouse Disney launch, Elwood reckons Cookie Jar will lean on the U.S. Kids who came out to the CBC event picked up a three-song sampler CD of DoodleBops’ tunes, and those who couldn’t attend got a taste of the show from three music videos that went to air a few weeks before the program debuted. In Canada, the show’s three stars gave an audiovisual performance at a CBC-sponsored national event in November called Shimmy Shack Party, which was topped off with a live performance in Toronto.

The first order of business will be to introduce preschoolers to the music before the series hits the airwaves. will mirror Canada’s one-year rollout plan. Kelly Elwood, the company’s senior VP of marketing, says her strategy to build up the DoodleBops brand in the U.S.

The live-action preschool show, which centers around a rock band practicing for an upcoming tour, debuted on Canadian public broadcaster the CBC in February, and Playhouse Disney has set a launch date of April 11. Playhouse Disney US will be the second market to twist, turn, dance and learn with DoodleBops, a 26 x half-hour series from Montreal, Canada’s Cookie Jar Entertainment.

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